Track: Macrotrends

White wine is consumed more and is more popular than in a few years. It has a much greater role in the market. Red wines are consumed less and those that are successful are lighter, with less alcohol content and less intensity. What has caused this change in trend? Does this represent a certain revolution in white wine or are we simply in a recurring cyclical moment? Is it a fashion or does it respond to a deeper trend?

A pioneering and innovative ecosystem at an international level in the drinks and wine sector, driven by excellence in its four pillars: university education, research, innovation, and entrepreneurship. It is a project that encompasses the entire value chain, with a cross-cutting vision of all drinks, interdisciplinary and open. From its locations in Vitoria and Laguardia-Rioja Alavesa, along with San Sebastián, it will contribute to the transformation of the wine and beverage sector, becoming a reference point.

Increasingly extreme weather events, rising temperatures, drought, etc, affect vineyards and especially the most delicate and fragile plants. Old vines are the least productive but they are the most prized and valuable for wineries. But how does climate change affect them? Are they more vulnerable to extreme weather events? What techniques and care are most appropriate to face the challenge of climate change?

Only 15 years ago, social media had not become popular and wine recommendations were made through the specialized press, professional guides and blind tasting contests. They were few and had an extreme influence. A good score could be decisive for a winery and was very important for positioning itself in the market. Now there are more specialized media, more contests and more rankings that coexist with prescribers with their own channels on social networks. What effect does the atomization of the prescription have on the consumer? And on the wineries? Is it still decisive to appear in guides, win contests, etc?

A dialogue between Designations of Origin, winemakers, international prescriptors and international buyers to talk about the importance of the international reverse missions and international commissions as a great international projection (commercial and positioning) of Spanish wine, delving into what international prescriptors and buyers are looking for and expect from these visits, as well as the continuity after the visit.

We will understand what a ''vino de pasto'' is, the return to the past on which the traditional fortified Andalusia that we know today was founded.

What was there and what was actually drunk 3 centuries ago?

Why is it now coming back as a trend and what does it mean for both the present and future consumption and understanding of it for new generations?

What varieties are made and how does the particular Jerez terroir intervene in the wide diversity of these wines?

Is it the new Jerez 2.0?

All these questions will be addressed through a presentation on the evolution and history of these wines and through an interesting tasting of styles and projects that are leading the way today.

Launching a wine-making project is not easy, it has a very high economic cost and high risks. To minimize these risks, new models are emerging to create new wineries. There are collective projects that are inspired by old agricultural cooperatives and also winery nurseries, public or private, that offer entrepreneurs the possibility of starting with more controlled risks.

10 different references wine tasting on which to explain cultwines trend.