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    Santi Rivas

    Wine critic | Colectivo Decantado
    Santi Rivas

    Biography

    He is a wine critic, Spanish Champion of Blind Team Tastings 2018, runner-up in 2023, leader of Colectivo Decantado. Best Wine Communicator 2023 by the International Wine Challenge.

    Sessions

    11:00h
    Round table | Speakers' Corner by AECOC - BWW HUB

    How has wine prescription evolved?

    Margalida Ripoll Ferrer
    Margalida Ripoll Ferrer Revista Arrels Journalist Moderator
    Carlos González
    Carlos González Guía Peñín Director
    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic
    Ton Mata
    Ton Mata Recaredo and Corpinnat CEO and President

    04-02-2025 11:00 04-02-2025 11:45 Europe/Madrid How has wine prescription evolved?

    Only 15 years ago, social media had not become popular and wine recommendations were made through the specialized press, professional guides and blind tasting contests. They were few and had an extreme influence. A good score could be decisive for a winery and was very important for positioning itself in the market. Now there are more specialized media, more contests and more rankings that coexist with prescribers with their own channels on social networks. What effect does the atomization of the prescription have on the consumer? And on the wineries? Is it still decisive to appear in guides, win contests, etc?

     Hall 1 - Speakers' Corner by AECOC
    Tue 4 11:00h - 11:45h Speakers' Corner by AECOC Free
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    13:30h
    Tasting | Tasting Area - BWW HUB

    Cult Wines Tasting

    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic

    05-02-2025 13:30 05-02-2025 14:30 Europe/Madrid Cult Wines Tasting

    10 different references wine tasting on which to explain cultwines trend.

     Hall 1 - Tasting Area
    Wed 5 13:30h - 14:30h Tasting Area Free
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