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    Javier Egaña Ugrinovic

    CEO & Founder | Pricing.wine
    Javier Egaña Ugrinovic

    Biography

    Expert in data driven commercial strategy. Delivered 100sM€ of additional revenue by smart use of analytics. MBA from London Business School, Javier is a regular contributor to LBS and IESE.

    Sessions

    11:00h
    Talk | Auditorium - BWW HUB

    The Data Revolution for Business Strategy: Winds of Optimism for the Wine Industry.

    Javier Egaña Ugrinovic
    Javier Egaña Ugrinovic Pricing.wine CEO & Founder
    Mihalis Markakis
    Mihalis Markakis IESE Business School Professor

    04-02-2025 11:00 04-02-2025 11:45 Europe/Madrid The Data Revolution for Business Strategy: Winds of Optimism for the Wine Industry.

    CEOs and executives of large wineries face an increasingly challenging reality: a structural decline in demand, climate change, cost pressures, and tougher competition.

    In this uncertain context, investing in data and analytics has become an imperative for industry leaders to optimize their business strategies and ensure the long-term survival of their companies.

    Industries such as aviation, hospitality, and retail joined the data revolution more than 50 years ago.

    Today, this transformation has finally reached the wine industry, bringing unprecedented opportunities and a renewed wave of optimism.

     Hall 8 - Auditorio
    Tue 4 11:00h - 11:45h Auditorio Free
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