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    Ferran Centelles

    Sommelier | elBullifoundation
    Ferran Centelles

    Biography

    Responsible for Spanish wines for Jancis Robinson. Former sommelier at the prestigious restaurant El Bulli - Ferran Adrià. Writer, wine education instructor, and wine judge. Notable qualifications: DipWSET, Co-regional Chair Spain DWWA, Advanced CMW.

    Sessions

    16:30h
    Tasting - Presentation | .

    Tradition and innovation: from past to present

    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Jancis Robinson MW
    Jancis Robinson MW JancisRobinson.com Founder and Chief Editor Speaker

    2026-02-03 16:30 2026-02-03 17:30 Europe/Madrid Tradition and innovation: from past to present In this tasting, Jancis Robinson will offer a journey through some of the wines that have set trends over the past decades, focusing on the people behind each bottle. A reflection on how the human factor brings identity and character, showing that terroir without culture ultimately ceases to be terroir. During the session, some of the highest-rated Spanish wines on www.jancisrobinson.com will be tasted.

    Purchase your ticket to the trade show and tastings: https://registration.firabarcelona.com/#/en_GB/J134026/WEB

    Purchase your tasting ticket if you already have a trade show ticket: https://registration.firabarcelona.com/#/en_GB/J134026/WEB/showLogin

     Tasting Area
    Tue 3 16:30h - 17:30h Tasting Area Tickets on sale
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    11:00h
    Round Table | .

    From customer to fan: How to create memorable experiences in wine and food

    Andrew Ashurst
    Andrew Ashurst Wine Aspects CEO Speaker
    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Speaker
    Maria Baró
    Maria Baró Grup Perelada Wine tourism director Speaker

    2026-02-03 11:00 2026-02-03 12:00 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC
    Tue 3 11:00h - 12:00h Speakers' Corner by AECOC Free
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    15:00h
    Tasting | .

    Spanish wines that have journeyed from a king’s cup to the soul of a people. Cariñena, Rueda y Alicante.

    Ferran Centelles
    Ferran Centelles elBullifoundation Sommelier Speaker

    2026-02-03 15:00 2026-02-03 16:00 Europe/Madrid Spanish wines that have journeyed from a king’s cup to the soul of a people. Cariñena, Rueda y Alicante.
    The history of wine is woven with legends, displays of power, and symbols of prestige. Some wines have achieved mythical status thanks to those who drank them: kings, popes, emperors. Barolo and Tokaji, for instance, are studied around the world as true wines of royalty.

    And yet, one question intrigues us: why don’t we have a recognized “royal wine” in Spain? Did our bottles never make it to the tables of power? Or perhaps their story remained silent, waiting to be told?

    In this tasting, we will rediscover the historical and human value of three great regions —Cariñena, Rueda, and Alicante— whose wines once held a place in royal high society.
     Tasting Area
    Tue 3 15:00h - 16:00h Tasting Area Free
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