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    Carlos González

    Director | Guía Peñín
    Carlos González

    Biography

    He is an Agricultural Technical Engineer, Master in Enology and Viticulture and Master in Wine Business Management. For the last 14 years he has been the director of the Peñín Guide, which tastes more than 10,000 wines a year.

    Sessions

    11:00h
    Round table | Speakers' Corner by AECOC - BWW HUB

    How has wine prescription evolved?

    Margalida Ripoll Ferrer
    Margalida Ripoll Ferrer Revista Arrels Journalist Moderator
    Carlos González
    Carlos González Guía Peñín Director
    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic

    04-02-2025 11:00 04-02-2025 11:45 Europe/Madrid How has wine prescription evolved?

    Only 15 years ago, social media had not become popular and wine recommendations were made through the specialized press, professional guides and blind tasting contests. They were few and had an extreme influence. A good score could be decisive for a winery and was very important for positioning itself in the market. Now there are more specialized media, more contests and more rankings that coexist with prescribers with their own channels on social networks. What effect does the atomization of the prescription have on the consumer? And on the wineries? Is it still decisive to appear in guides, win contests, etc?

     Hall Pavilion 1 - Speakers' Corner by AECOC
    Tue 4 11:00h - 11:45h Speakers' Corner by AECOC Free
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