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    Alba Atienza

    Foundress | Lacrima Terrae
    Alba Atienza

    Biography

    Wine communicator, consultant, and sommelier certified by the Madrid Chamber of Commerce. Prior to founding Lacrima Terrae, she worked as a strategic consultant for IBEX 35 companies.

    Sessions

    14:00h
    Talk | Auditorium - BWW HUB

    How to connect with a wine consumer

    Alba Atienza
    Alba Atienza Lacrima Terrae Foundress
    Sofia Atienza
    Sofia Atienza Lacrima Terrae Foundress

    03-02-2025 14:00 03-02-2025 14:45 Europe/Madrid How to connect with a wine consumer

    Alba and Sofia Atienza, from Lacrima Terrae, have built a community of 240,000 wine enthusiasts. They will discuss the challenges faced by consumers in the wine world, outline the key strategies for communicating wine in a way that connects and engages consumers with your brand, and illustrate these principles through a practical case study.

     Hall 8 - Auditorio
    Mon 3 14:00h - 14:45h Auditorio Free
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