Key Buyers Programme
Key Buyers Programme aims to ensure the attendance of top-level national trade professionals. It is targeted to professionals in the wine industry, with purchasing power and from certain channels and professional profiles.
Who can participate in the Key Buyers Programme?
Targeted to national buyers with the following profile:
- Fiscal domicile: Spain.
- Company activity: large distribution, wine chains, supermarkets chains, hotels and restaurant chains, wholesalers and retailers to the whole Spanish territory, e-commerce platforms.
- Area of activity: The whole Spanish territory.
- Buyers profile: General Manager and Purchasing Manager.
What are the benefits of participating in the Key Buyers Programme?
- Free Key Buyer badge giving preferential access to the show every day.
- Free cloakroom.
- Possibility to use BWW Matchmaking System to organise your visit (on demand)
Registration Process
Participation request
Application review by the organization
Confirmation and acceptance
You now have your Key Buyer Ticket!
Visit Barcelona Wine Week!
Come as a Key Buyer!
Fill in the following application form.
Registration deadline: January 17th, 2025
Barcelona Wine Week will study the applications to participate in Key Buyers Programme and will validate those that meet with the aforesaid Organization’s eligibility criteria.